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Playbooks

Dr. Uma Valeti, Upside Foods

Dr. Uma Valeti’s Journey to $1B Upside Foods and the Future of Lab-Grown Meat

September 30, 2024

Emma Grede, Khloé Kardashian, Good American, Skims, Safely

From College Dropout to $300M Net Worth: Emma Grede’s Journey with the Kardashians

September 21, 2024

Rick Rubin, Russell Simmons, Def Jam, UMG

How Rick Rubin and Russell Simmons Founded Def Jam Records and Pioneered Hip-Hop Culture

September 16, 2024

Whitney Wolfe Herd, Bumble

How Whitney Wolfe Herd Led A Pro-Feminist Dating App, Bumble, and Became a Billionaire

September 11, 2024

Melanie Parkins, Cliff Obrecht, Cameron Adams, Canva

How Melanie Perkins Overcame Rejections to Build the $26B Design-Tech Giant, Canva

September 6, 2024

Do Won Chang, Forever 21

The Immigrant American Dream: The Billion Dollar Story of Do Won Chang and Forever 21

August 15, 2024

Mustafa Suleyman, DeepMind, Microsoft AI, Inflection AI

Philosophy Dropout at Oxford to Founding DeepMind to becoming the CEO of Microsoft AI: Mustafa Suleyman’s AI Leadership

August 10, 2024

Noah Kagan, AppSumo, facebook, mint

Failing Your Way To Winning: Noah Kagan & Lessons in Consistency and Personal Branding

Steve Huffman, Alexis Ohanian, Aaron Swartz, Reddit

The remarkable story of Reddit's growth to 73 million daily users and $80M revenue in 2023.

Radhika Patil, Bharath Patil, Cradlewise

Radhika & Bharath Patil’s Baby Steps Towards Building Cradlewise: A $40M-Infant Wellness Startup

From Wikipedia to Fandom: Jimmy Wales’ Profitable “Non-Profit” Community-Driven Content Machine

See how Jimmy Wales founded Wikipedia and grew it to 9.8 Billion monthly visitors

Alex Zaccaria, Anthony Zaccaria, Nick Humphreys, Linktree

From a Music Industry Tool to a Viral Digital Product: The Founding Story of Linktree, a Company Valued at $1.3B

Jack Conte, Patreon, Sam Yam

Artist to CEO to Leading the New Wave of “True Fans” Economy for Creators: Jack Conte & Patreon’s Biggest Pivot

Alexander Wang - Scale AI

How this MIT dropout Gen-Z Alexander Wang is Solving AI Dataset Problem with Scale AI (Youngest Billionaire)

Azhar Iqbal, In Shorts

From Facebook page to a $550M media startup: How InShort’s Founder-CEO Azhar Iqubal became a Shark

Adam Neumann, Flow

WeWork to Flow: How Adam Neumann’s Latest $1B Venture Plans to Solve Housing Crisis and Promote Community Living

Dario Amodei, Daneila Amodei, Anthropic

How ex-OpenAI VP’s Amodei siblings found the $4B AI Company Anthropic

Pieter Levels, 70 Startups

How Pieter Levels Earns $3M/year with Zero Employees (Startup Success Story of an Indie Hacker)

February 29, 2024

Perplexity, Aravin Srinivas

How Aravind Srinivas Found The $520M Conversational AI Search Engine - Perplexity and Raised Money From Jeff Bezos and Nvidea

January 27, 2024

Blinkist, Holger Seim, Niklas Jansen

How two College friends built Blinkist, a $100M Book summary startup acquired in a $2B deal.

January 23, 2024

Brett Adcock, Figure AI, Archer Aviation, Vettery

See How Brett Adcock Created a $350 Million Robot Company and a $1.3 Billion Electric Plane Business

January 18, 2024

Jason Ballard, ICON 3D

Pioneering Tomorrow's Homes: ICON's Socially Conscious Housing Revolution Led by Jason Ballard

January 4, 2024

Tope Awotona · Calendly

Tope Awotona's Calendly: A $3 Billion success story

January 4, 2024

Dave Rogenmoser, JP Morgan, Chris Hull, Jasper AI

Jasper AI: Eight Years in the Making - The Inspiring Journey of Discovery, Perseverance, and Finding Product Market Fit

December 29, 2023

Dylan Field and Evan Wallace · Figma

Figma's astounding rise: From dorm room to the $20 Billion Adobe deal that almost was.

December 23, 2023

Matt McGarry, Newsletter guy,

Matt McGarry's Journey to Becoming the Newsletter Guy and his Best Tips on Growing Newsletters

December 10, 2023

Sam Altman · OpenAI

The OpenAI Founding Story: Sam Altman's unconventional path to AI innovation

November 16, 2023

Logan Green · Lyft

Lyft's Journey to a $3.8 Billion valuation. Logan Green's trailblazing path in transforming transportation.

November 11, 2023

Alex Hormozi · Acquisition.com

The amazing story of Alex Hormozi and his $100M business empire

November 4, 2023

Stewart Butterfield & Cal Hendorson · Slack

The unique story of Slack and its $27 billion purchase by Salesforce

October 7, 2023

Nick and Mat Mowbray · Zuru

Turning toys into treasure: Nick Mowbray's Zuru journey from $20,000 to a Billion-Dollar Empire.

September 30, 2023

David Holz · Midjourney

Navigating Uncharted Waters: The Inspiring Journey of David Holz and Mid-Journey

September 23, 2023

Luis von Ahn · Duolingo

How Luis von Ahn built a $6.5 Billion App called Duolingo

September 9, 2023

Morning Brew · Alex Lieberman and Austin Rief

From college experiment to media empire: The rise of Morning Brew to 4 Million Subscribers and $50 Million in revenue.

September 2, 2023

Andrew Gazdecki

Andrew Gazdecki, the Brain Behind Acquire.com

August 18, 2023

Nikita Bier · Gas

See how Nikita Bier made over $50 Million selling the same app twice.

August 12, 2023

Will Shu & Greg Orlowski Deliveroo

The rise of Deliveroo: A $7 Billion tale of perseverance and adaptation.

Brian Acton & Jan Koum · Whatsapp

From Rejection to a $19 Billion Success: The Story of WhatsApp.

Jimmy Donaldson · Mr Beast

MrBeast: 169 Million YouTube subscribers, earning a whopping $105 Million in 2022

Ben Silbermann, Paul Sciarra, and Evan Sharp Pinterest

Pinterest's visual revolution: From a digital pinboard to a $2.8 Billion powerhouse

Steve Chen, Chad Hurley, Jawed Karim · YouTube

The story of YouTube: Overcoming doubt & corporate nightmares to becoming a $29 billion tech powerhouse

BrüMate

Brumate: From warm beer woes to $100M founder success story!

Jake Karls, Lezlie Karls Saltarelli & Nick Saltarelli · Mid-Day Squares

From a kitchen experiment to a $17M rebellion: Unwrapping the audacious rise of Mid-Day Squares.

Noah Kagan · AppSumo

The Journey to Wealth: How Noah Kagan Made His First Million

Tobi Lütke · Shopify

From Snowboards to Software: Tobi Lütke's Journey to Building Shopify's E-commerce Empire

Mike Cessario · Liquid death

How Liquid Death's Founder Mike Cessario Branded Water Into a $700 Million Business

January 8, 2024

Nathan Barry · ConvertKit

Breaking Free from the $1.5K MRR Trap: Nathan Barry's 10-Step Journey to Unleash ConvertKit's Explosive Growth to $100K MRR in One Year

Nathan Barry · ConvertKit

The Road to $33.4M ARR: Uncovering the 10 Essential Lessons that Propelled ConvertKit to the Top

Reed Hastings & Marc Radolph · Netflix

The Epic Battle Between Netflix and Blockbuster: Lessons Learned plus 3 Key Takeaways

Pat Walls · Starter Story

How Pat Walls Grew Starter Story to 1.6 million monthly visitors + over $1M in annual revenue

Sam Altman · OpenAI

The Sam Altman Story: Uncovering the Life and Career of an AI Innovator Transforming the Future of Technology

Sam Parr · The Hustle

How Sam Parr Went from Selling Hotdogs to Running The Hustle and selling to Hubspot for $27 million

Pierre de Wulf & Kevin Sahin · Scraping Bee

From Startup Failure to $1.5M in Revenue: The Inspiring Comeback Story of Two Founders Who Refused to Quit.

David Tran · Sriracha

From Refugee to Hot Sauce Billionaire: The inspiring Journey of David Tran, who Built a $150M per year Empire with No Sales or Marketing or Team.

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